The Rise of Official Betting in Professional Sports
Official betting is becoming increasingly important in professional sports. It helps fans better understand the odds of winning and losing a game. However, there are many factors that influence these odds, and understanding them can be challenging. As a result, the NFL has signed official betting deals with three sportsbooks to integrate gambling content into the game experience, both online and on air. It anticipates that official sports betting will generate $270 million in revenue this year.
In the United States, sports betting is legal, so it’s no surprise that betting on the NFL, NBA, and NHL has become widespread. In Colorado, WynnBet announced a multi-year partnership with the Colorado Rockies, making it the official betting partner for the team. In addition, WynnBet will place signage at Coors Field and select fans to throw ceremonial first pitches before games. Meanwhile, PointsBet signed a five-year partnership with the University of Colorado, making it the first time that a sports betting operator has partnered with an NCAA Division I athletic program outside of Nevada.
With the new Supreme Court ruling legalizing sports betting in most U.S. states, the PGA Tour is also allowing its fans to place bets on the Tour. In fact, the amount of money wagered with PGA Tour official betting operators increased 50 percent from 2020 to ’21, and further growth is predicted. However, questions remain about the future of golf betting and what role it will play in the Tour’s business.