The PGA TOUR and FanDuel have announced that they have expanded their partnership with a three-year extension through 2024. The partnership will allow the companies to provide odds-based content to fans of the Tour. In addition, FanDuel will receive rights to use the PGA TOUR’s marks and advertise within TOUR media. The two organizations will also share highlights of the event with FanDuel bettors.
NFL teams will also benefit from official sports betting partnerships this season. DraftKings, FanDuel, and Caesars Entertainment have all signed multi-year agreements to provide betting content to NFL fans. NFL Network broadcasts will include betting content this fall. This partnership will allow fans to bet on their favorite team in a safe and secure environment.
With the legalization of sports betting in many U.S. states, betting on sporting events has increased dramatically. Since the Supreme Court’s decision, the number of bets and wagers placed with official betting operators have increased by 50 percent and 40 percent, respectively. This growth is only expected to continue. As a result, the next big question is, what will the future of official betting look like? And how will it impact the Tour’s business?
The Ohio Legislature enacted enabling legislation to legalize sports betting in Ohio. The legislation was signed by Gov. Mark DeWine on Dec. 8. Soon after, sports betting in Ohio will be available online. Residents of the state will be able to bet on sports through mobile apps and online sportsbooks.