Official Betting in Sports
Official betting is a great way for sports fans to understand the odds for a game. The odds are complex and not always clear, but official betting makes it easier for fans to place their bets. For example, the NFL has partnered with betting operators and integrated gambling content into broadcasts and the stadium experience. The league expects to make $270 million from official sports betting this year. The league is also open to other sportsbooks signing deals to offer their customers official betting data.
The NFL is also trying to get in on the action by allowing television broadcasters to sell sportsbook commercials. Under the new deal, NFL broadcasters can sell six commercials per game to either the league’s approved sportsbook operators or its exclusive partners. The networks are also adding betting lines and spreads to the broadcast screen and have launched free-play games. One such game is a contest from Fox where fans can win money by betting on a favorite team.
The PGA TOUR has also teamed up with bet365 in a marketing partnership with the company. The company is headquartered in the UK and will be the official betting operator for the PGA Tour outside of North America. The partnership will allow bet365 to offer odds on the leaderboards and player pages. The company will also have exclusive rights to the PGA TOUR’s TOURCast service, which provides viewers with 3d renderings of every shot a player hits.