The NFL has announced that three sportsbooks have signed on as its official betting partners. This partnership gives these operators access to league data and allows them to market themselves to fans. The league will also tie the brands of these businesses to the league’s on-air and online statistics. This agreement lasts for three years and can be opted out at the end of year four.
With legal sports betting in the US, partnerships between betting operators and sports leagues have exploded across the country. In the past three years, nearly two dozen state markets have launched betting. This growth has been warmly welcomed by both operators and sports leagues alike. As more sports fans become accustomed to the new options, the opportunities for these brands are growing rapidly.
In addition to in-game wagering, many sportsbooks offer betting options outside the sport. For example, NFL fans can bet on the winner of the Super Bowl. These sportsbooks also offer prop bets on the teams’ playoff games. These betting options make the experience much more diverse. In addition to traditional bets, MLB futures and prop bets can be found at DraftKings Sportsbook.
In addition to NFL and NBA betting, other sports leagues are also pursuing partnerships with betting companies. The NBA, for example, has partnered with Crownbet, an online sportsbook, and nine of the 20 English Premier League teams had partnerships with gaming companies last season. In addition, the NBA has banned gambling companies from sponsoring players’ jerseys until recently.